Tuesday, September 1, 2009

Taaz.com Update on Virtual Makeovers

About 18 months ago, computer science professor David Kriegman, and Jacobs School alumnus Satya Mallick launched a virtual makeover Web site, Taaz.com. The site, and associated startup company Photometria, Inc, grew out of their invention of an algorithm for separating gloss from non-gloss in digital images. It turned out that the algorithm is great for makeovers even if it was first developed for face recognition. Read the original Jacobs School press release here and watch the three minute video I made here.

At Taaz.com, anyone can apply thousands of makeup products, and try out new hairstyles, with the click of a mouse.

Estee Lauder recently incorporated Taaz.com's technology to their Web site with a "let's play makeover" widget.

People Espanol also offers visitors to its site the chance to change your look with their "Cambia tu Look" site, also based on Taaz.com technology.

Last April, Taaz.com put out a press release highlighting the winners of their celebrity look-a-like contest. Who knew celebrity hairstyles were attainable with a few mouse clicks...